Kristi Polozoff
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MaMA (Maternal Monitoring App)

The Challenge:
An application designed to help woman in under-served communities was lacking in a color scheme that meets accessibility needs as well as lacking in visual communication and language to serve a broad user base.

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My Role:
UX Design Consultant
My responsibilities as UX Design Consultant on this team included:
  1. Implementing a new color palette that meets accessibility needs​ to the brand style guide
  2. Curating illustrations from the Creative Market for clear visual communication
  3. Advise on illustrations to reflect users across a spectrum of demographics
  4. Ensure language is understandable across a broad user base
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Design Methodology
  • Brainstorming
    • Collaborated with the CCO on illustration representations and language
  • Design
    • Curated illustrations from the creative market
    • Implemented style guide colors, type, and components to the prototype
  • Reiteration
    • Checking design elements using guidelines provided by ADA
    • Updating design elements to meet accessibility regulations
Tools Utilized:​
  • ADA.gov
  • Adobe XD
  • Adobe Illustrator
  • The Creative Market
  • Google Hangouts
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Audience
The audience for this application included women across a spectrum of demographics experiencing pregnancy or postpartum in underserved areas. These women may not have access to local resources for support, sometimes needing to travel 5 hours or more to reach medical care.

Constraints
  • Meeting accessibility compliance
  • Adhering to HIPPA regulations
  • Working remotely 90% of the time
  • Connecting with women in rural areas for research

Retrospective
Working on the MaMA application was one of the most rewarding and humbling projects for me. I learned a lot about how complicated it is to ensure accessibility in a HIPPA regulated environment, and how nuanced it becomes to maintain sensitivity and patience while providing accessibility to a broad demographic. Tapping into my own internal patience and willingness to make mistakes proved to be essential while navigating a complex field.
© COPYRIGHT 2019. ALL RIGHTS RESERVED.
  • Home
  • Case Studies
    • Meetup Design Challenge
    • SeriesX
    • NAMI Central Texas
    • MaMA
    • Career Booster App
  • About
  • Contact